The retail sector in the North East contributes £8 billion to the regional economy, with around 95% of retail businesses being SMEs. However, challenges like high business rates and declining footfall impact many retailers. 5G technology offers transformative potential, from enabling virtual product try-ons with AR/VR to improving real-time data collection for smarter marketing and stock decisions.

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Workshop Highlights

The workshop kicked off with a keynote talk from Vodafone's Philip Sandford, who shared 5G use cases tailored for the retail industry. With its ability to connect millions of devices, 5G is paving the way for innovations like smart glasses and faster VR and AR applications. The standalone 5G network unlocks IoT capabilities in retail, including drone deliveries, and enables cost-saving automation like smart shelves.

Newcastle-based creative agency Aircards also joined us in the Lab to showcase their latest AR mirror with a virtual try-on feature. Phillip Scales, Head of Product at Aircards, emphasised the importance of de-risking tech adoption for retailers by introducing digital enhancements in manageable steps. One accessible way is to start with familiar formats and add 3D elements for impact. For example, short CGI videos that combine retail products with recognizable surroundings can make a big impression.  

There was also the opportunity for attendees to try more hands-on displays in the Lab, such as AR overlay postcards, t-shirts, and jewellery, plus a VR experience called ShopR – a virtual mall filled with arts and crafts shops.  

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Challenges

There are some major challenges when it comes to the adoption of these technologies: price points, knowledge gaps, and the constant need to prove return on investment. Privacy concerns, especially around data use in apps, were also noted as a barrier to wider adoption.

When it came to the cost of tech adoption, conversation centred around the availability of more affordable and free AI image generators and ready-made platforms with pre-built filters, making these experiences easier than ever to create.

In terms of support, attendees expressed a strong desire for collaborative projects, 1-2-1 mentoring, and alternative funding to drive innovation. Suggestions included renting tech like AR mirrors and developing roadmaps for tech adoption, along with increased access to funding to enable bigger thinking in the sector.

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Use Cases

Over the course of the workshop, there were several key ideas that came out of it: the use of gamification to boost sales, customising products with immersive tools, and making these experiences more accessible across all demographics.

Snapchat-enabled filters could be a first step into immersive fashion shows and virtual wardrobes. Projects like integrating AR mirrors with 3D printing or creating virtual stockrooms were seen as ways to engage customers, while enhancing sustainability and streamlining operations. The idea of collaborating with local shopping centres to create AR wayfinding maps was also floated as a potential project for future consideration.

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Feedback

Caitlin Glenn from Seated Sewing, said:

“The 5G Immersive Retail workshop was really insightful and very well delivered. The new lab space in Eldon Square is a great location and a lovely co-working space. We gained valuable tips and information to help us with upcoming projects we have planned.”

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Final Thoughts

Our Open Call is now live. This challenge focusses on accessibility within the tourism sector, click here for more details.

Come and pop into our  5G Immersive Lab in Eldon Square in Newcastle City Centre to learn more about how we can help you with 5G and immersive technologies.  

To get further info and the dates please follow us on social media or get in touch with Jenna Ingoe for further information: jenna.ingoe@sunderlandsoftwarecity.com

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