+ADD Strategy

+ADD Strategy is an innovation partnership agency that does innovation management. Paul Sutherland, senior partner at +ADD Strategy, has been involved in commercialising ideas and technology for 25 years. The team recently won a national competition and £50,000 in seed funding. The initiative was to develop a unique ‘serious learning games’ game creation platform called BrightGame.

The Support

+ADD Strategy sought to build a Minimum Viable Product (MVP) for self-service game creation platforms for serious learning games. The reason for this was to exchange knowledge and align this with systems thinking so the learner gets to interrogate the content and context and the learning becomes interactive. Paul reached out to Digital Pathfinders to help with better understand the broader technical requirements and systems architecture. The team facilitated a workshop series on the scalable framework needed and helped build a common vision and early design concepts. The team also supported broader insight into the size of the undertaking, skills and resources required for later platform scaling.

After receiving support, Paul Sutherland, Senior Partner at +ADD Strategy, said:

"There was a real sense of interest and engagement from the Digital Pathfinders team; it felt like they really wanted to see our development community come together and succeed. The help received was genuinely valuable and made a real impact on our thinking and cohesion."